The living standard of Japanese has improved, and experienced in the age where most of us can boast as being in the middle class, now faces the trend of expansion of the economic gap between individuals rapidly by competing intensification of the market.
While consumers continue to spend, the necessary products of life that are "essential for them to live" are saturating. However, they still continue to pursue a "richer way of living" and a more suitable "lifestyle for themselves" and seek products and services appropriate for them.
Now that the basic functions of products and services have become standardized more weight has come to be put on their secondary functions and software oriented values.
This is the age where consumers are more diversified, added-values of goods are changing, and competition is getting more fierce.Under such an environment you cannot make any policies and measures unless you observe the conditions of buyers (consumers) themselves, estimate and analyze the market size more carefully than ever.
We are very glad that we will be able to support you in creating "better products" and that you understand the importance of marketing research.
【Arranging is one thing and creating is another】
In such a complicated age as today, to grasp and arrange the facts may cost you much, but you cannot ignore this seemingly simple and plain field in order to reduce your risks.
On the other hand, easy-to-understand methods and copied products by themselves may be stimulating to you, but they should not play a primary role in your marketing activities. Simply collecting data is meaningless and just becomes a "collection of data" while having great ideas is also meaningless unless used for something. We firmly believe that corporate success depends on combining ideas with properly sorted research data.
- Akihisa Yamaguchi, CEO, JDS Company Limited was interviewed
by “Weekly Economicst, September 25th, 2007
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JDS Company Limited
CEO  |
